IF YOU DARE....TAKE ME ON?
ABOUT ME.... FEROCIOUSLY FUNNY AND DECEPTIVELY WITTY :)
<----WHAT I DO BEST---->
EDUCATION:
Savannah College of Art & Design(SCAD) - Atlanta, GA (2011) B.F.A. Fashion Design
Raffles Design Institute - Kuala Lumpur, Malaysia (2007) A.F.A. Fashion Design
Malaysian Institute of Fashion - Kuala Lumpur, Malaysia (1999) Summer Certificate
Design Experience:
Haddad brands,Designer (converse girls) ,New York NY (2017-present)
- lead designer for the converse girls kids collection. responsible for seasonal and creative direction.
- worked cross functionally with graphic design, sales and merchandising to create and develop seasonal apparel line
- teamed up with fabric department to develop or source new fabric for seasonal trends
- Recommends necessary changes on colors ,strike offs, and prototype sample as well any design updates
- work closely with converse corporate design team achieve brand vision and visibility.
The Concept Shop, Designer - New York, NY (2016-2017)
- Responsible for the entire product design process for Men’s and Women’s Active Wear.
- Research global market trends and consumer needs and Provide design/concept boards for each season.
- Sourced and Develop various active fabric. constantly coming with up new design technique.s
- Designed multiple prints for off priced retailer for each delivery.
- Recommends necessary changes on colors ,strike offs, and prototype sample as well any design updates.
Sears Holding Corporation, Associate Designer- Nicki Minaj Label - New York, NY (2015-2016)
-Responsible for entire product design process to include market research , mood board creation,
designing ,sketching ,”specing” and fit.
- Actively participating in conceptual development product line.
(i.e., sells ideas/concept and convinces others to adopt a course of action.
- Providing recommendations and insight regarding seasonal themes, edits to line ,
new concept ensuring that product is consistent with market trends as well as business strategy
- developed print and pattern ,fabric and trim selection. Recommends revision on colors
and identifying opportunities for process improvement.
Madison Marcus, Associate Designer - New York, NY (2014-2015)
- Designed multiple knit and woven lines for our two major brands, central park west and Madison Marcus.
- Developed new designs for private labels companies. This process consist of CAD and print design.
- Research the market for current trends to contribute to my design development process.
- Act as a liaison between vendors and factories for product development. This requires me to constantly maintain strong
communication in order to make sure the design process runs smoothly.
Echo Design Group NY, Visual Merchandiser - New York, NY (2012-2014)
- Worked in stores to maintain and improve the presence and standards for Echo and Echo brands in key retail
- successfully built relationships with department store teams including management, Monitor trends,
competitors’ performance and report missed opportunities in the retail environment.
iris van Herpen, Design intern- Amsterdam,Netherlands (Fall 2011)
Responsible for garment construction and assisting designer with daily errands.
Cyberlynx International College, Adjunct Faculty -Kuala Lumpur, Malaysia (Summer2011)
Assistant Lecturer for introduction to Fashion & Computer Aided Design (CAD) class.
Seventeen Magazine,Stylist Intern - Kuala Lumpur, Malaysia (Winter 2007)
Responsible for managing wardrobe for photoshoots and collaborating on concepts for articles.
Accomplishment & Awards
New York Fashion Week (2013) Emerging Designer. Collection displayed at SCAD static show - Savannah (2011)
Selected to showcase RTW
Spring/Summer 2014 collection. Garment displayed at Saks Fifth Avenue - Atlanta (2011)
Charleston Fashion Week (2013) Participant in the CFDA Scholarship (2010)
Emerging Designer- Semi-finalist Showcased RTW
Fall/Winter 2013 collection. Showed at the Raffles Design Institute fashion show - Malaysia (2007)
SCAD Honors Scholarship (2008 - 2011) Piala Seri Endon Batik Competition,Top 10 finalist - Malaysia (2007)
SCAD Dean’s List (2008 - 2011) Georgia Hope Scholarship (2008 - 2011)
Skills
Adobe Photoshop ,Adobe Illustrator ,Adobe InDesign ,Microsoft Office, Macintosh OSX ,PLM
Fabric & Color Theory ,Computer Aided Design, Developing Trends Concept Development,
Decorative Surfaces ,Draping,Sewing ,Technical Package ,Designing & Styling ,Textile Design,Illustration Pattern Making
Languages
English, Bahasa Indonesia, Malay, Hindi, Tamil
